on 31 January, 2017
Diageo’s announcement that it is re-entering the booming Irish whiskey sector with a brand new brand, Roe & Co, caught most of us by surprise.
The case for Irish whiskey being the most exciting whiskey category globally gets stronger every year - and it is by no accident, says GreatDrams founder Greg Dillon.
Diageo’s announcement that it is re-entering the booming Irish whiskey sector with a brand new brand, Roe & Co, caught most of us by surprise.